Unencumbered Cycling is a service design concept that provides users with a sustainable and environmentally friendly vacation. The project is focused on encouraging people to leave behind their fossil fuelled vehicles and embrace an active and healthy cycling adventure along the Great Ocean Road. Travelling by bike is a slower-paced holiday and allows users to have a greater appreciation of the natural beauty of their surroundings. This service will promote tourism in Apollo Bay and along the Great Ocean Road, with a flow-on effect of providing increased opportunities for local businesses.


About Todd Dawson

Todd Dawson graduated from the Industrial Design program at the Royal Melbourne Institute of Technology in 2012. With a focus on innovative and sustainable product design, Todd seeks to create objects that encourage playful engagements and deliver richer user experiences. In 2012 Todd interned with leading Australian product design studio Catalyst Design Group, coordinating the design and delivery of KNOG’s presentation at the 2012 Frostbike tradeshow in Minneapolis USA. This followed Todd’s design of a four person human-powered vehicle called ‘Comm-ute’ which was selected for the Victorian Eco Innovation Lab’s “2032″ exhibition in 2010. Other projects by Todd include designing: ‘Gridlock’, a unique cable lock for bicycles; ‘Ecomoto’, an air-powered motorcycle and ‘Modern Glow’, an interactive mood light. Currently working on projects that explore intuitive product design solutions for domestic and commercial spaces, Todd is an emerging designer who aims to deliver smarter and leaner ways of living in the twenty first century.
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